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Nobody is born as an Entrepreneur. There is always a Story behind each Entrepreneur, a sequence of struggle & passion. So if you know your story, and you know how to tell it to others, it will not only benefit you in terms of PR but also give you advantage in your Business Relations. This is all about Explaining yourself or your Company. It develops a Connection between you and the people involved in your Business, whether they are Employees or Customers. The One benefit which is often skipped in discussions, is that Storytelling also clear the things within your own Mind. It helps you in defining yourself to yourself, so lets understand the Importance of Storytelling for Entrepreneurs..

So what are the Ingredients of Story of an Entrepreneur. Well Entrepreneurs are defined by their Business. So your story must explain the following parts, to be an effective one.

WHO WE ARE ?

This part defines your company and your resources. You can explain your strengths, skills & success to others. This part will decide, whether people are interested in the rest of the story or not. Because if your Identity is not impressive, then people will not be interested in the other details.

Importance of Storytelling for Entrepreneurs

WHAT WE DO ?

Here you will cover your Products or Services. You should have complete knowledge about what are the capabilities of your Business and how is it useful to customers or clients. So people should understand that what you are doing is important.

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WHY WE DO IT ?

Now this is very important. Most of the times, people have no idea why they are doing business. All they have in mind is making money. But obviously it is not an Impressive Reason if you will explain this to your Potential Clients. They will consider this a selfish & negative reason. So you should have some facts about how your business is helpful to others. How your business is solving the problems of others.

HOW WE DO IT ?

Then after explaining your identity and abilities. Now its time to explain your procedure. Here you will have to focus on what creativity do you implement in your Procedures. If you just do things normally, that is not a story. However if you do them in a special way, which is different than others, that is interesting !

Importance of Storytelling for Entrepreneurs

PROOF

Finally, after a successful story, you will show Proof to your Clients or Community. You can show your Work Environment, your Products, your Annual Revenue Reports or even the Feedback from Regular Customers. Because without this part, it is all just a story. But After this part, it will be tagged as a Success Story.

Importance of Storytelling for Entrepreneurs

It is sometimes very time-consuming process to finalize these questions and their answers while compiling a story. But once you will have your story, you will feel extremely Confident. You will have full knowledge about what you are, what you do, why you do it and How you do it.

If you have any other ideas about Importance of Storytelling for Entrepreneurs, do Share them with us. You can post comments to add more informative value to this subject. Your Input is Much Appreciated.

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